Dr. John Allen Hendricks, chair of the Stephen F. Austin State University Department of Mass Communication, left, accepts a check from Neal Slaten, president of Tipton Ford Lincoln of Nacogdoches. The dealership is sponsoring mass communication students in an upcoming trip to the National Student Advertising Competition, which will be held Thursday through Saturday, April 14-16, in Lubbock.
SFA students have spent two semesters building a campaign for the national client Snapple, which includes research, strategy, paid and earned media, creative, print, broadcast, jingles, digital and retail in-store activation tactics. The students will compete against universities from Texas, Louisiana, Kansas, Arkansas and Oklahoma.
During the fall American Advertising Federation District 10 competition in Houston, two SFA students were members of the first-place team and one was a member of the third-place team. For that competition, participants had only eight hours to create an advertising campaign.
